Why Is There Usually So Much Controversy With Subliminal Advertising?Īs you can see, this way of inadvertently influencing people’s behavior, as you can imagine, has always generated a certain debate between brands and end consumers. To be more clear, it is a type of advertising technique that seeks to exert a positive influence on the subconscious of people, so that they carry out a certain action.Īnd to achieve this, as we have already said, specialists use images, texts, audios and / or videos , which are characterized by going unnoticed, that is, they are not used or mentioned directly. This allows the subconscious to detect them and the person to be influenced. It is necessary to take into account many factors to influence people’s subconscious, and unlike more classical or direct methods, it uses much more subtle and, in a way, imperceptible aspects, and this is what makes it quite special. This is a Marketing technique somewhat more complex than the most direct methods, which not only tries to give the good points of a product so that the target audience ends up buying it, but also seeks to influence us subconsciously to create the “need” to acquire something, and as you can imagine, doing this is not easy. The subliminal advertising is that which Using an audiovisual message (video, image and / or sound) emitted behind the threshold of conscious perception, seeks to encourage the consumption of a product or service. What Is Subliminal Advertising And What Is It For? Regardless of what opinion it is, what cannot be denied is that this type of strategy can have very interesting results for your Brand and, carried out in a professional manner, could lead to successful sales.īut are we really clear about what subliminal advertising is? To clarify this topic so debated around certain offline and online sales techniques, I am going to explain its more concrete definition and what are its advantages. In addition, I will give you some excellent examples to understand this way of doing Marketing and what you can achieve for your business. What Is Subliminal Advertising Examples? Have you heard of subliminal advertising ? Surely yes, and perhaps not always with positive connotations. From people who think that it is a way to control consumers to others who believe that it is one of the most creative methods of Marketing.
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